Screenwriting, Screenplays, Screenwriters ? Incremental Productivity

When attempting to understand Creativity and Innovation, it pays to import the vast range of research and knowledge that has been accumulated in these fields ? most of it is to be found in the field of Business and Management.

For example, Writer's Block is intimately related to Organizational Culture ? the same principles that prevent people from generating ideas in the corporate workplace are also responsible for Writer's Block - evaluation apprehension in its many forms. Another example, the principles that prevent screenwriters from getting their work successful commercialised are the same as those that prevent organisation's successfully implementing innovation ? lack of access to decision makers and so on.

Consequently, the following is one area of Creativity and Innovation Management that can assist screenwriters.

Incremental Productivity

Whilst radical innovation is glamorised, the true hero is incremental innovation. In other words: sustained, smaller changes. Whilst a few radical innovations are the result of giant leaps, the vast majority result from incremental changes applied over long periods. This principle can be applied in a number of ways:

a) Rather than wait for the "big idea," the chances of hitting on the "big idea" increase when writers engage in not so dynamic projects, develop their competencies, identify and solve problems in a regular and sustained way. We know this to be true because screenwriters tend to come up with their best ideas WHILST they are working on a project.

b) Artists often tinker with various concepts for long periods resulting in work that grows in distance, novelty and diversity from the original idea. That is until new knowledge causes the artist to leap onto a new concept, which is radically different from the original idea and grows further away in terms of distance, diversity and novelty ? it increases in radical nature. In other words, radical leaps are a product of incremental activity.

c) We often use the term "think outside of the box." But what does it actually mean? Some of the most successful ideas have resulted from small changes that were originally just outside of the box. Take the low cost airline model of South West Airlines and EasyJet ? the only difference between the standard and their models is essentially price. They took the small notion of price and pushed it outside the box where it seemed impossible ? London to Spain for $30 was thinking outside the box at one time. Again, radical ideas result from small changes.

d) In the field of drama and improvisation, actors have found that the best ideas result from not trying to be original but being UNORIGINAL.

These are other topics are covered in the MBA dissertation on Managing Creativity and Innovation and the various Story Structure Templates and other products available at http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

8 Breakthrough Ways to Bring Free Visitors to Your Site!

Many websites have great ideas, excellent content, brilliant deals and terrific potential. However, the truth is, the majority of these sites fail. This is for the simple reason that these sites can not get sufficient visitors.

I hope to address this problem with 8 sure-fire ways to bring guaranteed visitors to your site within a matter of days:

1. Write your own articles

Increase traffic to your site immediately by writing your own articles and publishing them in relevant ezines or on relevant websites. At the beginning and end of your article, include a link to your site and a small sentence explaining how it would benefit the reader. This is a proven way to achieve tremendous, targeted traffic from all over the web. Do not be afraid to contact owners of large ezines. These ezine publishers need articles, especially if they publish a daily ezine. Just send them a polite, personal email, with your article neatly formatted. Writing your own articles also has the benefit of a long lasting effect. Once your article has been published in a big ezine, many readers of that ezine will use your article in their own ezine. Your article could be circulating around the web for months.

2. Create your own ebook

Create your own ebook relevant to your site's subject matter. Include a link back to your site on every page of the ebook. Make sure it is clearly stated on your ebook that it can be freely distributed so long as it is not altered in any way. Then, give it away on your own site, and distribute it to other relevant internet sites. These sites will probably be happy to distribute it for you, seeing as big sites are always looking for new ebooks to give away to enhance their popularity. You can then stop distributing your ebook after a while and then sit back and watch traffic pour into your site. A benefit is that if your traffic flow ever decreases again, then you can always distribute your ebook again.

3. Search engine optimisation

A high ranking on the popular search engines is one of the best ways to achieve incredible traffic within a couple of days. However, getting a high ranking on the top search engines is easier said than done. Briefly, these are the ways to get high search engine ranking:

• Having a large number of links to your site all over the web
• Having a large percentage of keywords in your content
• Using effective meta tags (good keywords, etc...)
• Using keywords in headings or in bold type
• Using clean code with no unnecessary jargon

4. Using an email signature

This is possibly the most under-rated way of advertising on the internet. Think about how many emails you send a week. If you're a webmaster who is trying to get rich, you should be sending a lot! Just use a small signature at the end of each email such as:

====================================
100s of free ebooks and software products -
Go to - http://www.info-ebooks.co.uk
====================================

This will alert everyone you email, whether it be family, friends or prospective customers, that you have a site which is worth visiting. Notice how I have used the '=' sign to highlight my signature. This stands out much more than the '-' sign and will allow for maximum visibility. If you have family or friends who do not use an email signature, then ask them to have a similar signature as yours at the end of every one of their emails. You'll soon see an influx of visitors.

5. Link exchanges

Link exchanges are great because they cost nothing, are very long lasting, and also bring in extremely targeted traffic to your site. Link exchanges work by you and another website owner putting a link on each other's site so that each of you benefits. When choosing a site to link with, be careful about choosing a site very similar to yours. In this way, the other site's link does not look like an advertisement on your site, and you will also receive plentiful, targeted traffic. Link exchanges also have the benefit of helping you increase your search engine rankings seeing as you are increasing the amount of links to your site all over the web.

6. Autoresponder advertising

If you want to be a successful internet businessman you need to have an autoresponder. It is an essential tool which will save you hours of precious time. You can set your autoresponder up to email your prospects at certain intervals, and so take advantage, and send your new prospects emails about your new products, your special deals and your unique selling point which will benefit the reader. Alternatively, if you use your autoresponder to send out your special email course, make sure you have a small advertisement at the bottom and top of the email. Either way, this is a way to get great traffic without you having to do any work.

7. Using the power of recommendation

Nothing will make people come to your site more than having a friend recommend it to them. Everyone respects their friend's opinions and if you can get people to recommend your site then you're very likely to achieve a maximum amount of traffic. Word of mouth is a very common way of spreading 'the best new thing'. To get a recommendation script to put on your website so that visitors can recommend your site at the click of a button, go to http://www.cgi-resources.com or http://www.hotscripts.com. Generally, I find that people will not recommend your site unless there is an incentive. Therefore, offer a free reward if people recommend your site, such as a free ebook or free software product. Also, make sure that your recommendation form is on lots of your web pages and that it is very visible. Soon, you will have a large number recommending their friends to your site.

8. Holding a contest on your website

Holding a contest is a concept which has been highly neglected, even though it has tremendous traffic building potential. Hold a contest on your site for something that your site is based around. For example, if your site is based around video games, the prize could be the latest video game, which you know everyone who visits your site will be interested in. Often you don't have to pay for the prize either. Many companies would be happy to give you a free prize, because the company would receive free advertising. People will come to your site, see the contest, and if they like it (which you have to make sure they do), they will almost certainly tell a friend about it. This way you will collect a load of email addresses, which you can mail to, to tell them about product updates. The potential for traffic is unlimited. Plus, by offering competitions like this, your site will gain popularity from winners, and you could also offer a consolation prize to those who haven't won, so that you get popularity from all the losers of the competition too.

For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

100s of free ebooks and software products are also available at this address.

Thank you for reading

William Johnston
(will@info-ebooks.co.uk)

Do You Make These 3 Mistakes In Your Christian Life?

You're probably sabotaging your successful Christian life right now if you're making one or more of these mistakes. Do you know what they are?

I'm going to share with you quickly three of the most common mistakes that Christians make and how they can be corrected.

Mistake #1: "Being a Christian means I am a sinner that was saved by God's mercy and I'm still a sinner..."

This is a commonly held misbelief by many Christians. They belief that they are still sinners. Christians are not still sinners who only received God's mercy at salvation.

When you accepted God's free gift of salvation because of his mercy, you also received something by grace--his life!

So you are no longer a sinner, you are a totally new creation, God has placed his life inside of you to make you who you are--a righteous and holy Saint!

Mistake #2: "I have to try to act like the Christian I am supposed to be-a good, moral, holy person..."

Satan often uses this to trick Christians by giving them this thought, that would appear to be a good thing--but it is actually a source of disaster!

You see, this goes along with mistake #1, when you try to act like something you're not you are bound for failure!

If you realize the fallacy of thinking that you are a sinner you won't act like one. And when you realize that you already are a righteous, holy, new creation because of the finished work of Christ--you won't have to act like one because you are one!

It's impossible to successfully be something you are not. You have the victory to succeed as a righteous Christian because you are, because you have Christ's life that remade you!

Mistake #3: "I better be sure to ask forgiveness for my sins when I do sin because I want to make sure I'm forgiven of them, so God will still love me..."

Why would you ask for something that you already have? Why would you ask for forgiveness of sins you have already been forgiven of?

When Christ died on the Cross for the sins of the world, he died for ALL of them! Right? So when you accepted by faith his gift of salvation, the sacrifice that he made for your sins you received forgiveness for ALL of your sins! That is why Christ said, "It is finished".

A common misunderstanding is that he died only for those sins you have already committed, not future ones. That sins you commit from here on out have to be forgiven.

Ponder this for a moment, how many of your sins were in the future 2,000 yrs ago?

You are completely and totally forgiven of all of your sins-past, present, and future! You received the life of Christ upon accepting salvation, that's why you are a reborn, righteous saint! Instead of asking for forgiveness, give God praise for the awesome completed work at the cross!

? Caleb Osborne - All Rights reserved

Caleb Osborne is a young Christian man that has just authored his first book...

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"Who Else Wants to Experience The Abundant, Care-free Life of Being a Better Christian Day In and Day Out and Experiencing the Guiltless Joy of Living Life Without Limits or Having to Worry About Following a Bunch of Uptight Rules?"

Click Here> http://www.ChristThroughMe.com
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Selling White Space

Almost all Internet Marketers have a basic idea of what they want to achieve in their careers. They may want to close more sales and earn a higher income.

The process is quite simple.
They craft a targeted letter with a powerful offer and post it on a web page. However, somehow they do not achieve the success they desire.

Why?
Why is it that intelligent, motivated, hard-working individuals are not achieving the success they deserve? It is because they don't know to sell white space.

They pay all attention to sales letter vital elements:

The Headline.
They create a power headline to get the reader's immediate attention and create curiosity.

The Body.
(presentation of products characteristics) They create interest and desire through answering the question "what's in it for me?".

The Sub-Headlines.
A sub-headline is an one line statement containing a powerful benefit of product. Headlines are very important because they make sales letter better structured and charge up the reader.

The Irresistible Offer.
They always offer a strong risk-free guarantee and give a free bonus together with the product.

The Invitation to Order.
Always they finish the sales letter with asking for prospects to order NOW! They do not forget that sales research has shown that over 90% of the sales process is based on having a good rapport with the prospect. They build trust and have the best coverage for the client. They write short and use direct statements that cut right to the heart of the matter, making everything as simple and direct as they possibly can.

But sometimes they forget to make letter easy to read. Following the desire to offer a full presentation of the product they often put too much inside, line after line. Nothing kills more sales than a full solid page of type and the result is a boring letter that people will not read it.

The solution is to offer a pleasure to customer's eye using white space accordingly. The easier it is to read your letter or web page the more money you make.

Don't torture your potential customer. Make you letter as "aired" as you can and you will make the most money just selling white space.

Valerian Dinca is the owner of the newest online business tutorial. Everything you need when you need it.

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with Google Adsense? Did they tell you that to put up a site and people will click on the ads and you can make hundreds of dollars per day?

Maybe that's true, for them, because they have a system to make this happen. They may have omitted how to make and Adsense site successful. In this article I will highlight the most important points to make your site successful.

5. Position your ads so that they look as if they are part of the content.

Position your ads so that the ads are in the visitor's field of vision. Although, you might think that putting the ads in the right and left columns keep your site clean, the clickthrough is not as effective as putting them in between the content. Look at your newspapers classifieds. Notice how many of the ads are surrounded by the actual articles? Same concepts apply here. At the very least do some of both.

4. Don't make the ads look like Ads!

People get turned off by ads with borders. We are psychologically trained to think that anything surrounded with a border is probably an ad. Look at all the print media and all over the web, and you'll notice that most ads have borders that alert visitors that they are ads. This is NOT what You want to do!

Go in your Google Adsense Layout tool and change the border colors and backgrounds to match your website colors. This will make them look like they are part of your site not ads. I cannot emphasize this enough.

Removing borders will increase your clickthrough rate immediately!

3. Add a Google Search Box on your website.

Such a simple thing but often overlooked. Did you know that if your site visitors use your Google Search box you get credited with a click? People surf the web for one primary reason -- to find information. Your website provides information. However, it is rare that we find what we want on one website. And, if we want more info we tend to want to search for more. How convenient to have a Google Search box at the end of your article!

2. Provide good content.

You may be tempted to put little content on your site. After all you want people to click on the ads not stay on your site. This may have some truth in it, but think of it the other way. Having valueable content on your site means that your visitors are more likely to bookmark your site, and the search engines will like your site better.

1. And the NUMBER ONE secret to Making Money with Adsense....

Put up as many sites as possible! Yes, this is what is never told to you. Why invest all your energy trying to get traffic to one site? What if the topic you chose is not a very popular one or has so much competetion that you get little traffic? A well known strategy is to put up as many sites as possible and then monitor the results to see which ones work and which ones don't. With the ones that do, put in extra effort to get more traffic to those sites.

To do this without buying a domain name for each one, get an account at a web host that allows unlimited subdomains. When you register a name get something general for each theme. Then use subdomains to make all the related sites.

Finally, if designing web sites is not your strong point, you can get pre-built sites and/or templates which are already layed out with the techniques I described. That will get you up and running pretty quick. Take a look at http://www.instant-adsense-websites.com.

Much Success!

Frank Mamone is a professional web developer and has been in the Internet industry since 1994. Frank, has designed Internet and Intranet websites where he gained his expertise in dynamic and e-commerce websites. Frank now runs http://www.successmerchandise.net, a site dedicated to finding quality products for Internet Marketers.

Attaboy! Encouraging Phrases That Build Confidence

Home, home on the range,
Where never is heard
A discouraging word
And the skies are not cloudy all day!

Oh, that would be wonderful but most parents and bosses tend to feel that criticism and pointing out what is wrong will make others want to do what is right. However, people cannot improve unless they feel good enough about themselves to believe they are capable of improvement. An encouraging parent stops using negative comments about a child and uses methods, words and actions that indicate a respect for the child and a faith in his abilities.

Jack Canfield of Chicken Soup for the Soul fame often cites a study done by some graduate students who followed a normal group of two-year olds around for a day. These average kids from average homes received 432 negative statements as opposed to 32 positive statements daily. The teachers, aides and other children were constantly saying, "Don't touch that." "No, it is done this way" "No, you are not big enough." The national PTO (Parent teacher Organization) found the ratio of praise to criticism of school age children to be 18 negative to each positive. It is such automatic action to state things in the negative; we have to learn the words to use in encouraging our children.

Encouragement is the process of focusing on your children's assets and strengths in order to build their self-confidence and feelings of worth. I like to think of the word encourage broken into "en" courage meaning I am giving you the gift of courage. Inherent in that gift is the idea that it is okay to take risks and perhaps even to fail, but to go ahead and try it anyway. We need to convey though words and gestures that we appreciate their efforts and improvement not just their accomplishments. We need to make sure they understand that our love and acceptance is not dependent on their behavior or winning the prize in soccer.

Here is a list of 15 encouraging words and phrases that will assist your child to keep trying and increase his self-esteem and confidence.

1. "I like the way you handled that" 2. "Wow, you really thought out the solution to that problem" 3. "I have faith in your ability" 4. "I appreciate what you did" 5. "You are really showing improvement" 6. "I know you will figure out a good way to do it next time" 7. "You don't have to be perfect. Effort and improvement are important." 8. "I trust you to be responsible" 9. "It must make you proud of yourself when you accomplish something like that" 10. "You are a valuable part of the team" 11. "It is okay to make a mistake, we all do. What do you think you learned from it?" 12. "How can we turn this into a positive?" 13. "I'm proud of you for trying" 14. "I'll bet by next year you will be able to handle it, you just need to grow a little" 15. "I know you are disappointed that you didn't win, but you'll do better next time."

Good luck in your efforts to be more positive and encouraging to those around you. Your children, family and employees will be grateful and will rise to your expectations. You do an important work.

? 2004 Judy H. Wright, Parent Educator, author and international speaker.

Please go to www.ArtichokePress.com for a full line of books, workshops and cd's on parenting, as well as FREE e-zine, Artichoke-finding the heart of the story in the journey of life.

Judy H. Wright,Parent and family educator, author, international speaker and personal historian located in beautiful Missoula, Montana phone: 406-549-9813 Email: JudyWright@ArtichokePress.com For FREE reports and ezine subscribtion, please go to: http://www.ArtichokePress.com

10 Benefits of an Electronic Medical Record

Electronic Medical Record

An Electronic Medical Record is a secured electronic file of patient history, medical transcription notes, billing information, and all other information necessary to have a complete patient profile. It is true that the electronic medical record is indicative of a faster-paced informational age in which larger quantities of information require more effective database infrastructure, but there are many more benefits to both the medical service provider and the consumer. This informational article points out 10 benefits of an electronic medical record of which both practices and patients need to be aware.

1. Speed

As mentioned in the introduction, the business world of the 21st century is fast-paced. Even in medical practices, speed equals ability to compete, especially when managing information. That is why an electronic medical record system, or EMR, is used by most medical practices. In addition, a fast electronic medical record system requires less time invested in trouble shooting and allows more time invested in caring for patients.

2. Storage

An electronic medical record is an electronic database of information capable of carrying much more information than traditional systems. An electronic medical record system can manage records from multiple offices as well as multiple types of records.

3. Security

An electronic medical record system secures records with backup files in case of emergencies. In addition, only authorized users may access them. This double security system is a "preventative medicine" for record viruses.

4. Support

Both practices and patients can access customer support from a medical billing specialist provided through the electronic medical record software. In addition to their support, electronic medical record software provides access to medical codes, including, ICD.9, HIPAA, HCFA 1500, and the latest CPT code books.

5. Accessibility

The latest electronic medical record technology allows information to be downloaded directly onto a PDA or Palm device. In addition to PDA access, authorized individuals can access an electronic medical record online from any location.

6. Affordability

This is perhaps the most appealing part of the latest electronic medical record technology. Every business wants to save money while at the same time adopting time-saving technology. Because electronic medical record software uses online technology, much of the set up costs and overhead are eliminated and reduced to monthly usage fees.

7. Infrastructure

Part of the money-saving nature of electronic medical record technology is the elimination of IT infrastructure and the streamlining of multiple databases. The infrastructure is simplified into one online database, even for multiple offices.

8. Versatility

I have already mentioned multiple office management with electronic medical record software, but there is much more to this software than meets the eye. Electronic medical record software stores medical transcription SOAP notes and medical codes. It allows multiple users. It also connects users to personal and online support sources.

9. Efficiency

We have almost made it full circle in our discussion of the benefits of having an electronic medical record. But efficiency is not the same as speed. Efficiency takes all of the duties involved in medical record and medical office management divided by time and money. Electronic medical record software can increase the numerators and decrease the denominators. Businesses often ask about the bottom line. Well, the math says it all.

10. Manageability

The benefits of an electronic medical record may sound wonderful, but there is one more question to ask: Is it user friendly? When adopting new technology, remember that the master needs to ride in the saddle, not the horse. Some technology requires so much attention that a business owner may be worried that he or she is now employed by the new technology and not the other way around. Electronic medical record software works for businesses.

A word of advice: in any given search engine there are millions of indexed pages that will appear as relevant results to a search for "electronic medical record", or "EMR". Use these benefits as search sifters, to identify the right electronic medical record software to work for your practice.

Joe Miller is an author of informational articles and online advertisements on business technology. Electronic Medical Record information is available at AdvancedMD.com.